As I was looking through my tweets the other day I came
across something very interesting. When I saw what it can do for the Indigenous
artist I was excited. I knew I had to share this with my readers.
This new technology can open another avenue of marketing for
an artist to get exposure for their creations. It can tell their story and what
went into the making of their particular product.
I believe this will not only help the consumers connect with
the piece but will also provide a connection to the maker of each piece. It
will help to explain the art and provide any details that might be important to
get the word out, to be noticed, appreciated and more importantly
authenticated.
This new technology will help to encourage fairness in
trading. It will be a help to many Indigenous artists to prosper and possibly
thrive.
The Fair Trace Tool™
is the name of this new technology. There is a campaign going on now until the
30th of October. Check out the website and see for yourself what is
going on around the world with other Indigenous artists.
Click here to read the article in its entirety:
Click here to read the article in its entirety:
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