A Call to Action: CTA's Can Increase Clicks and Conversions on Your Websites

My digital advertising class has given me many tools to market with. I think this next post will help many Indigenous artists with getting their audience to engage whether it is a potential customer or a curious art seeker. Getting your visitors to engage is as easy as putting a "call to action" (CTA) in place.

The Hubspot, an inbound marketing software service company, describes a CTA like this,

"is an image or line of text that prompts your visitor, leads, and customers to take action. It is quite literally, a 'call' to take an 'action'. " 

The CTAs are useful in getting your visitors to engage. It makes it easier for them to know and understand what it is that you want them to do.

 Lets face it, some websites are too complicated and are not very user friendly. I have turned away rather quickly from a website that was too complicated and found another site that was easier to navigate. (losing a potential customer is not good business)

This "call to action" can help readers navigate your page and help them get to what they need more quickly. This will help you increase engagement with your visitors and make a possible conversion into a sale. 

My digital advertising instructor shared with the class about how using CTA's saved him from losing his job. The ad campaign he was working on was not doing very well. When he added the CTA it turned the campaign around and increased the clicks for that website.

Knowing what works when it comes to CTAs will determine a successful experience. Using the right combination of elements can empower your website and increase your clicks. 

Here are some tips from Hubspot to help you create a successful CTA,

"Eye-Catching Design                                                           Copy That Makes People Want to Act                                             A Clear Value Proposition                                                                           A Specific Page (Ideally a Landing Page) Aligned                          With One Stage in the Sales Cycle"

 Learn more by clicking on this link to Hubspot:
http://blog.hubspot.com/marketing/what-is-call-to-action-faqs-ht
               

I know this will be helpful to get your art noticed and bought. Give it a try and see what happens. Good luck artists.